![]() The Guggenheim Museum in New York City and the San Francisco Museum of Modern Art, among other museums, are taking a folksonomic approach to their online collections, allowing user-generated categories to supplement the specialized lexicon of curators. By leveraging the collective power of the community to identify and classify content, objects on the Internet become easier to locate, and content carries a degree of recommendation and endorsement.įlickr cofounder Stewart Butterfield describes the spirit of folksonomies, saying, “The job of tags isn’t to organize all the world’s information into tidy categories, it’s to add value to the giant piles of data that are already out there” (Terdiman, 2005). With this approach, classification schemes emerge from the people most likely to understand them-the users. (The label is meant to refer to a people-powered taxonomy.) Bookmarking site, photo-sharing site Flickr (both owned by Yahoo!), and Twitter’s hash tags all make heavy use of folksonomies. Google’s FeedBurner is the largest publisher of RSS blog feeds, and offers features to distribute content via e-mail as well.įolksonomies (sometimes referred to as social tagging) are keyword-based classification systems created by user communities as they generate and review content. Most blogging platforms provide a mechanism for bloggers to automatically publish a feed when each new post becomes available. RSS readers are offered by third-party Web sites such as Google and Yahoo! and they have been incorporated into all popular browsers and most e-mail programs. ![]() Some even distribute corporate reports via RSS. Many firms use RSS feeds as a way to mange information overload, opting to distribute content via feed rather than e-mail. Subscribing is often as easy as clicking on the RSS icon appearing on the home page of a Web site of interest. Viewing an article of interest is as easy as clicking the title you like. Subscribe to the New York Times Technology news feed, for example, and you will regularly receive headlines of tech news from the Times. The title or headline of any new content will then show up in an RSS reader. Users begin by subscribing to an RSS feed for a Web site, blog, podcast, or other data source. He was born in 1973 in Lafayette, Indiana.RSS (an acronym that stands for both “really simple syndication” and “rich site summary”) enables busy users to scan the headlines of newly available content and click on an item’s title to view items of interest, thus sparing them from having to continually visit sites to find out what’s new. He holds a bachelor’s degree in electrical engineering from Stanford University. Neal earned an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. Neal has been a member of the Board of Directors for the Internet Advertising Bureau and the Mobile Marketing Association. He has also served on the Management Board for the Stanford Graduate School of Business. ![]() Neal serves on the Board of Directors for 23andMe and StitchFix, and is a member of the Council on Foreign Relations. He played a critical role in the sale of DoubleClick to Google, and subsequently led the integration. In this role, Neal was responsible for the company’s ad products on YouTube, the Google Display Network, AdSense, AdMob, and DoubleClick, which are used by millions of Google's advertising and media partners around the world.īefore joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company's strategic plan, rapidly grew the business and helped pioneer the digital media industry. Prior to YouTube, he was Senior Vice President of Display and Video Ads at Google. Neal Mohan is Chief Executive Officer of YouTube, which is used by over two billion people across the globe to watch and share video, access information, build community, and shape culture.īefore his appointment as CEO, Neal served as the company’s Chief Product Officer, where he was responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally.
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